“Over Redemption” are insurance policies that will cover the insured when his promotion based on a redemption (costumer refund, discounts or others) is more successful than expected. The “Over Redemption” coverage will assist the insured in creative new promotions linked with events beyond the insured’s control. “Weather Promotion” is a particular case of promotion where the customer will get the redemption upon occurring of a special weather event (e.g. temperature, rain, snow).
In the US market these promotions have been offered as bets on weather conditions and they have increased sales up to 70% during the promotion. “Weather Promotions” are extremely flexible and can be correlated with all different weather conditions. Thanks to our specific knowledge, we can offer a wide range of “Over Redemption” coverages.